Welcome to Greenstreet - BMC!

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Swiss, Premium, Performance Cycling

Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when we began in Grenchen, Switzerland, where we’re still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. Our in-house Impec Lab is the beating heart of our research and development thanks to some of the brightest minds in the industry keeping us at the cutting edge of design. After extensive development, our collection naturally becomes the choice of the world’s top athletes, who go on to win such races as the Tour de France, Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and we at the front of the bunch, pushing the pace.

Designed by Bike Geeks, Built by Machines, Pushed to the limits by the World’s Fastest Athletes

The devil hides in the details; for an athlete at the very pinnacle of his sport, there are very few things that can impact their performance. Technology, in terms of equipment, is undoubtedly the biggest differentiating factor and greater than the margins of physiological improvement. At BMC, we have been listening to and observing riders for years – whether professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon, Corrine Abraham - we have used the world’s top athletes over the years to test our bikes. They are an intrinsic step in the research, development and production process, riding our prototypes and giving us feedback as we go along.